Say yes to
newsletter requests.
Copydesk is the editorial team behind your clients' newsletters. You sell the service, we produce the issues, your team reviews and delivers. High margin, no headcount.
Copydesk is the editorial team behind your clients' newsletters. You sell the service, we produce the issues, your team reviews and delivers. High margin, no headcount.
Newsletters are the most-requested content service agencies can't profitably deliver. A junior writer still needs editing. A senior content person has better things to do than weekly production grind. And freelancers don't know the client's voice.
So you either say no, outsource to someone who can't match the client's tone, or eat the margin. None of these options scale.
You need an editorial department you can deploy per-client without per-client headcount.
A finished, ready-to-send newsletter for every client, every week. Written in their voice by an editorial team that learned how they write.
Reads every podcast, article, and social post the client follows
Extracts what matters to the client's specific audience
Writes a full newsletter in the client's voice — not template voice, not agency voice, theirs
Runs five editorial passes in under 15 minutes — content selection, voice-matched drafting, structural review, revision, and engagement optimization
Delivers a polished draft ready for your team's final review
Sell newsletter production as part of your content retainer. Price it at your normal content rates. The client never sees Copydesk.
One Voice DNA session captures the client's voice, audience, content sources, and editorial preferences. Takes thirty minutes. Your team can run it or we can.
Every week, a complete newsletter arrives from the client's sources. Production: under fifteen minutes. Review: thirty to sixty minutes. Your team reviews, makes any tweaks, and delivers to the client as your work product.
Price newsletter production at your normal content rates. The labor disappears. The margin stays. Scale to ten clients without scaling your team.
The first 2–3 issues are a calibration period, not a final product. Your team reviews each draft, flags what's off, and the editorial team adjusts. By issue three, voice match and content selection are dialed in. Nothing goes to the client until your team approves it.
Every newsletter runs through five editorial passes. A content analyst selects what matters from the source material. A staff writer drafts it in the client's voice. A senior editor reviews flow, pacing, and section balance. The writer revises against the editor's notes. An engagement optimizer handles subject lines, hooks, and CTAs. The full process runs in under fifteen minutes.
One 30-minute Voice DNA session per client. It captures tone, vocabulary, audience, content sources, and editorial preferences. The profile is updatable — as the client's voice evolves or you get new feedback, you adjust the profile and future issues reflect the changes.
If a draft doesn't land, regenerate it. There's no limit on regenerations within your issue count. You can also provide specific feedback ("less formal," "shorter intro," "more emphasis on X") and the next generation incorporates it.
Yes. Your client never sees Copydesk. The output is a clean HTML newsletter or a draft in their ESP. No branding, no "powered by" footer, no client-facing login. It's your work product.
The editorial team produces a finished issue in under fifteen minutes. Your team's review is the only variable. Most agency teams spend 30–60 minutes reviewing and tweaking before delivery.
Agency partners get hands-on onboarding, direct access to the product team, and a dedicated channel for support.
This is a partnership, not a subscription.
Tell us about your agency and the clients you'd like to offer newsletter production to. We'll walk you through the editorial process and show you what the finished product looks like.
Apply for a partnershipOr email directly: serafin@getcopydesk.com